a detailed analysis of the industry environment using Porter’s Five Forces of Competition, as well as an examination of the macroenvironment, including legal/political, economic, technological, social/environmental, demographic, and global factors, to identify

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a detailed analysis of the industry environment using Porter’s Five Forces of Competition, as well as an examination of the macroenvironment, including legal/political, economic, technological, social/environmental, demographic, and global factors, to identify

APA Style 1. Industry Environment: Porter’s Forces of Competition (Rivalry, Barriers to entry, Potential entry of new competitors, Substitutes, Power of Suppliers, Power of Consumers, Power of Distributors). (minimum 3 pages) 2. Macroenvironment: Opportunities and Threats (minimum 7 pages ) 1.Provide a well-written, detailed analysis of: 1. Legal/Political factors (rules, regulations, laws): both opportunities and threats 2. Economic factors (elasticity of demand, economic growth [5-year trend of GDP for the U.S. and global GDP], interest rates [5-year trend; does a customer need to borrow to purchase your product?; what is the company’s corporate debt and how does interest rate affect it?], foreign currency [Does the company have any currency transactions? See other 10-k form. Does the company/industry hedge?], inflation [5-year trend], unemployment rates [5-year trend]): opportunities and threats 3. Technological factors (benefit or threats to profitability?): opportunities and threats 4. Social and Environmental factors (trends and values within the society): opportunities and threats 5. Demographic factors (the U.S. census website; current trends): opportunities and threats. NOTE: marketing reports of the major players in the industry might include some demographic factors 6. Global factors (global expansion, lowering labor costs, global regulations): opportunities and threats

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