a one-page description of the value proposition and potential benefits of a new product for ACME, based on research of consumer needs in their main markets, as well as a one-page recommendation on whether or not to manufacture the product.

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a one-page description of the value proposition and potential benefits of a new product for ACME, based on research of consumer needs in their main markets, as well as a one-page recommendation on whether or not to manufacture the product.

1 page: Describe in one page your value proposition, or the benefits that ACME and its potential new product would provide to customers.
1 page: Provide a one-page recommendation to ACME on whether or not to manufacture that product.
Deliverable: Based on the research of consumer needs in our main markets, describe in one page your value proposition or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise made to the customer. Also provide a one-page recommendation to ACME on whether or not to manufacture that product.
Support your work with the course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s, Statista, and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The value proposition should be discussed by country and organized using headings and subheadings to improve its readability.

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