conducting an industry analysis on a publicly traded small-to-medium-sized business, including a brief introduction and key issues, identification of competitors, and analysis of external and internal factors using PESTLE, Five Forces, and VRIO frameworks

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conducting an industry analysis on a publicly traded small-to-medium-sized business, including a brief introduction and key issues, identification of competitors, and analysis of external and internal factors using PESTLE, Five Forces, and VRIO frameworks

For your first assignment, you will be doing an industry analysis on an organization based on the materials covered in Modules 1-3.  For this assignment, select a small-to-medium-sized business that is publically traded.  You can locate a list of such companies at Yahoo! FinanceLinks to an external site..  My recommendation is that you select a company that you might be familiar with but with ample news coverage.  Avoid private companies.  Private companies have limited data available about them. 
Take your time with this decision.  You will be using this company multiple times. Responses for this assignment average 1,200 words. 
Also, while it is tempting to partner with someone to collaborate on ideas and spread the effort, this is your assessment of a corporate situation. This system will identify highly similar papers and we do not need to go down that road.  
Before you Begin
Go to this linkLinks to an external site. and enter your name, ID, and the name of the company you selected.  You must select this before submitting a document. 
Please format your submission using the structure below
Executive Summary
Name of Company: 
Brief Introduction & Key Issues
Provide a 1 page summary of the company
Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the current reporting.
Identify 3-5 competitors and list how they are competing. 
Analysis: There are two parts to the analysis
External analysis (i.e. PESTLE, Five Forces)
Internal analysis (i.e. VRIO)

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