discussing personal experiences with companies and their corporate citizenship, brand, and reputation, as well as reflecting on one’s own brand and reputation.

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discussing personal experiences with companies and their corporate citizenship, brand, and reputation, as well as reflecting on one’s own brand and reputation.

Class 2 is taken by the in-class video from the Enterprise company representative, Karen McGrath. I have attached the video to watch to complete the below questions. This is the foundation for Discussion 2.
Let’s talk about what is in a Name, Brand, and Reputation. The company, Enterprise, will speak about Corporate Citizenship and Social Responsibility.
PART 1: Discuss what companies or products you have bought or endorsed because of their Corporate Citizenship, Brand, Reputation, etc. OR, discuss those companies you have used stakeholder power against based on their brand, reputation, or endorsers (athletes, etc). Let’s always include competing values with intended and unintended consequences.
PART 2: Each one of you has a brand and reputation. a) How would someone describe your brand and reputation in 10 words or less? b) What do you wish you could change about your brand and reputation and why?

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