This assignment asks students to prepare for an interactive event by discussing and providing recommendations for solving issues presented in two marketing case studies.

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This assignment asks students to prepare for an interactive event by discussing and providing recommendations for solving issues presented in two marketing case studies.

mkm5600, synch1,2 Kotler, P., Keller, K., and Chernev, A. (2022). Marketing Management (16th ed.). Pearson. ISBN: 978-0135887158 1. Instructions (1.5pg) The interactive event will cover major topics and themes associated with the Sawhney and Goodman case from Module 2. To meet the requirements of this event, be prepared to answer and engage in an active discussion about the following questions: a)What are the primary issues and concerns emerging from the case? b)What recommendations would you advocate to help solve the issues presented within the case? c)How would you implement your recommendations, measure success, and ensure the best chances of success for your recommendations? d)ask one thoughtful question of one of your peers. 2.Instructions (1.5pg) The interactive event will cover major topics and themes associated with the Avery case from Module 4. To meet the requirements of this event, be prepared to answer and engage in an active discussion about the following questions: a)What are the primary issues and concerns emerging from the case? b)What recommendations would you advocate to help solve the issues presented within the case? c)How would you implement your recommendations, measure success, and ensure the best chances of success for your recommendations? d) ask one thoughtful question of one of your peers.

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